What is Google Analytics?

Leveraging analytics on your website or mobile application is an absolute necessity. Otherwise, how would you know what’s working and where you should really be spending your money? A popular…

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The Customer Journey

The customer journey, also known as the customer experience is the end-to-end experience that your customer goes on from the moment they first become of your brand all the through until after…

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What is a Conversion?

A conversion is when a website visitor completes a desired action on your web page. This could be completing a contact form, buying something, signing up for a newsletter, or downloading an…

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What is Digital Marketing?

Digital Marketing entails all of the facets of your marketing efforts that take place online. There are many digital assets and strategies that businesses leverage in order to market themselves…

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What is Email Marketing?

Everyone who’s surfed the web has, at some point, given their email address to signup for a website or to download a free how-to guide, or something of the like.…

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What is Content Marketing?

Much like this very article, Content Marketing consists of creating content that brings value to the visitors of your website. A lot of content marketing strategy consists of cross-promoting content…

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